- 17 February 2021
- By: admin
- in: News
The significance of the digital presence for your business has now become more important than ever. The experience of your customers visiting the website decides the conversion rate and digital success of your business. Additionally, Google has started considering website speed as an important factor while ranking the websites. Thus, it is very crucial that your customers have the best experience on your website.
With the advancements in technology, there has been a drastic increase in the percentage of people owning a smartphone. Moreover, mobile searches have outnumbered desktop searches over the recent years. This has further increased the significance of website loading speed to ensure the success of your business website.
There are several features and functionalities on your website and web pages that can boost or decline your business. But the most important thing when it comes to your site’s performance is the page speed/loading speed. It refers to how quickly the content on your webpage loads. This speed is responsible to reduce your bounce rate and increase the customer experience and engagement on your website. It not only improves the user experience but helps you to boost your Google search engine ranking as well.
FACTORS AFFECTING WEBSITE LOADING SPEED
There are numerous factors that influence your loading speed. Some of these factors have been presented below:
- Number of images, videos, and media files on your webpage
- Installed themes and plugins on the site
- Site coding
- Content on the webpage/website, etc.
SIGNIFICANCE OF WEBSITE LOADING SPEED
As mentioned earlier, the success of your digital business entirely depends on your website, which is further affected by the loading speed of the webpages. The loading speed for your webpages is expected to be 1 second or less. According to research, if the loading speed of a website increases from 1 to 3 seconds, the bounce rate increases by 32%. This means that the visitors do not like to wait for your site to load and thus, bounce to a different website with a lower loading time. This page speed also is responsible for the Search Engine Optimization (SEO) for your business, which further enhances your Google ranking.
QUICK WAYS TO IMPROVE YOUR WEBSITE LOADING TIME
By now, you already know about the importance of your website’s loading speed. You must now be wondering about the possible ways to enhance this loading time and boost your site performance. Some of the ways by which you can increase the loading speed of your website have been presented below:
1. Choose a performance-optimized hosting solution
2. Compress and optimize the images on the website
3. Reduce the number of redirects on a web page
4. Reduce the number of HTTP requests on your webpage
5. Cache your webpages
6. Fix all the broken links within your site
7. Specify image dimensions
8. Use an optimized theme for your website
9. Enable browser caching
10. Use a Content Delivery Network (CDN), which is a network of servers that can help improve the loading speed of your website, thereby maximizing performance.
11. Remove/Switch off unnecessary plugins
You can enhance the loading speed of your website by implementing a few or all the above-mentioned ideas.
If you require any further assistance, feel free to contact our experts ar Creative Solutions, and allow us to help you increase the loading speed of your website.